Self-made billionaire Mark Cuban is committed to life-long learning and often says it is key to his success. In fact, Cuban has said time and money spent on learning is “the best investment” he has ever made.

And now, “we’ve got to teach our kids how to learn, because that’s the ultimate skill going forward,” Cuban said during a Q&A session at the George W. Bush Center on Oct. 21.

“My dad always said that you don’t live in the world you were born into, and that’s not going to change. The rate of change is only going to accelerate.”

Rather than reading books like he often did, Cuban says his kids use social media and YouTube to learn.

“The reality is, they learn differently than we used to. With my [10-year-old] son and my 14-year-old daughter, trying to get them to read books is a battle,” Cuban said, adding that his son has surprised him with his understanding of business, learning what a royalty is or what gross margin is, by watching ABC’s “Shark Tank” on YouTube.

Cuban, on the other hand, has said he spends “four to five hours a day” reading, he told CNBC Make It in 2018. “I read everything I can. I don’t care what the source is.”

“The fact that I recognized that learning was truly a skill, and that by continuing to learn, to this day, I’m able to compete and keep up and get ahead of most people,” Cuban told Men’s Health in September. “The reality is, most people don’t put in the time to keep up and learn. That’s always given me a competitive advantage.”

Source: CNBC