Every successful business requires a marketing campaign to promote its products or services. Businesses utilize a variety of delivery methods—social media, websites, television, radio, and other methods—to deliver their message to their consumers. Their campaign must be convincing, impactful, and informational, or it will fail.
Like any company, a successful job search requires a marketing campaign to deliver a strong message. Obvious methods to deliver your message are the résumé and interview. But your job-search marketing campaign must consist of more than these two elements.
Part 1 of this article focuses on your written communications, as well as what comes before. Part 2 addresses engaging with your LinkedIn network and your oral communications. I’ve asked nine career-development pundits to contribute to this article. Read both parts of this series to learn about your job-search marketing campaign.
Labor market research
Before you write your résumé, it might make sense to know which skills, qualifications, and experience employers seek, wouldn’t it? This general information can be ascertained by researching the labor market. This should be your first task in you job-search marketing campaign.
Ask yourself these questions: What kind of work do I want to perform? What is my ideal salary? Is my occupation growing or declining? Take it further and ask yourself which types of companies I want to work for? Do I have a list of 15 companies for which I’d like to work?
Sarah Johnston, is an Executive Coach and Résumé and LinkedIn Profile Writer who understands the importance of researching the labor market. She writes:
There is a famous French quote that says, ‘a goal without a plan is just a wish.’ I’d like to go down in history for saying, ‘a job search without research and a strategy is like a trip with no destination.’
After getting crystal clear on your own personal strengths and career needs, one of the best places to start a job search is identifying a target list of companies that you’d be interested in working for or learning more information about.”
Any strong company will conduct consumer market research to determine if its products or services will be successful in a given geographic location. If they fail in this component of their market research, they will go under.