Apple CEO Tim Cook’s Rare Definition of Success Has Changed His Life for the Better

Apple CEO Tim Cook’s Rare Definition of Success Has Changed His Life for the Better
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In a 2017 commencement speech, Apple CEO Tim Cook dispensed some powerful advice — not just for MIT’s class graduating class, but for our validation-hungry society: “Measure your impact on humanity not in likes but in the lives you touch, not in popularity but the people you serve.”

As Cook profoundly points out, “I found my life got bigger when I stopped caring about what people thought of me.”

It’s great advice, and deep down most people know it to be true — but that doesn’t make it any easier to put into practice. With instant access to metrics such as views, likes, and follows, it’s no wonder people keep chasing the validation buzz.

Unfortunately, you can never get enough external approval to be happy, and you can guarantee someone will always have more likes.

Success, Tim Cook’s Way

If you want to truly tap into the life-changing power of Cook’s advice, you need to do more than shrug off your disapproving in-laws or stop comparing yourself to your friends on Instagram. You need to adopt a new approach to your life and fundamentally change the way you define success.

So how do you define it? That’s something only you can decide, and getting to the bottom of it will require some digging.

Source: INC

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