CrossFit CEO Greg Glassman has come under fire after publishing a tweet appearing to compare the death of George Floyd to the coronavirus, with sponsors pulling their support for the sport.
Reebok, one of the sport’s two main sponsors, has dropped its affiliation with CrossFit. The sportswear brand were in discussions over a new agreement, but said: “in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” in a statement, adding that they remain passionate about the CrossFit community.
The sport’s other main sponsor, Rogue, has removed the CrossFit logo from The Rogue Invitationals and threatened to cease association completely, depending on how CrossFit moves forward.
Replying to a Tweet by the Institute for Health Metrics and Evaluation that called racism and discrimination “public health issues”, Glassman wrote “It’s FLOYD-19”, referring to George Floyd, the black man killed by a white police officer in the US, and the global pandemic Covid-19.