No matter which 2020 workplace predictions or forecasts you read, people are the focal point. The need to attract and retain talent in a competitive labor market will continue to intensify regardless of technological innovations through AI and automation. Developing a distinct employment brand and fostering a strong culture to attract and retain talent isn’t new, but it’s never been more critical. These six practices will elevate your talent game in this new decade.
1. Put culture first.
The best way to make something important is to talk about it early and often. Starting every meeting with a question about culture, hiring or employee retention illustrates its importance and keeps it top of mind for everyone. Wondering what to focus on when it comes to your company’s culture? As a recent Glassdoor blog post recommends, “Forget about fancy perks like free food and ping-pong tables. The three most significant drivers of employee satisfaction are a clear mission, high-quality senior leadership and career opportunities.”
2. Get your employer brand right.
Seventy-five percent of job seekers consider an employer’s brand before even applying, so ensure your online footprint tells the story you want it to. Building a reputation as a top employer is important. In addition to your website and social media- and professional-networks, focus on third-party reviews, employee testimonials or awards or certifications.
Your employer brand is how you market to prospective employees. It is the public perception of your company as an employer, but it also describes your employee value proposition to potential and current employees. Be sure to define the values of your organization, both how it’s unique and what it stands for, communicating that your organization is a good employer and a great place to work.