Michael Bloomberg, the billionaire former mayor of New York City, entered the Democratic presidential primary a month ago. He’s already spent more than $100 million on advertising.
Bloomberg and Tom Steyer, another billionaire in the Democratic contest, have in total spent about $200 million so far, according to Advertising Analytics, a firm that tracks campaign ad expenditures.
That’s historic levels of spending. Advertising Analytics says the two candidates’ combined tally so far is about a quarter of all the money that was spent in the 2016 presidential cycle — primaries and general election together.
The next-biggest-spender among Democrats is Pete Buttigieg, the mayor of South Bend, Indiana, and he’s paid just $20 million for ads so far.