If the numbers hold up, a new merchandise king could be crowned in the National Football League.
According to the latest NFL Players Association Top 50 Players Sales List, Tom Brady is on the verge of being dethroned by Kansas City quarterback Patrick Mahomes who has moved into first place.
On Sunday, Mahomes led the Chiefs to Super Bowl LIV after the team beat the Tennessee Titans, 35-24, in the AFC Championship game. The Chiefs will face the San Francisco 49ers next month in Miami.
The current NFLPA list uses figures provided by official NFLPA licensees collected between March 1 and Nov. 30. Final numbers will be tallied until the end of February, with the last quarter of data calculated and official figures available in April. At that point, Mahomes could officially be named the league’s new retail king.
Mahomes could have surpassed Brady last year if the Chiefs beat the Patriots in the AFC title game, said Steve Scebelo, interim president of NFL Players, the licensing and marketing arm of the NFLPA.
Scebelo said Mahomes’ support outside the Kansas City market has contributed to an increase in sales for products featuring the former Texas Tech University standout.