You don’t often read good news. Today, we have a nice change. Lyft, the San Francisco-based ride sharing company, which runs in over 600 cities in the United States and Canada, is offering its services for free or reduced costs.
In a corporate initiative, the Jobs Access Program plans to close short-term transportation gaps related to employment access and job training. Lyft, partnering with other organizations, desires to help the unemployed by offering reliable transportation to a job interview and the first few weeks of work. By offering this service, it can mean the difference between successful, long-term employment and lost opportunities.
Lyft’s Jobs Access Program will focus on three key interventions in the employment pipeline that are critical to individual success including:
- Rides to/from job training programs
- Rides to/from job interviews
- Rides to/from the first three weeks of employment, until individuals receive their first paycheck and begin to pay for their own transportation
The ride-hailing platform and nine nonprofits, including the USO and National Down Syndrome Society, said they will provide certain groups of people in more than 35 areas in the U.S. and Canada with free or low-cost rides to and from job interviews, training and the first few weeks of work. After that, the person can use their pay to fund their commutes.
It’s not okay to discriminate against people of a certain race, religion, color, age and other groups. But, somehow, it’s not perfectly acceptable to dump on the Baby Boomer generation.
The Urban Dictionary epitomizes this trend with this definition:
“When a baby boomer says some dumb shit and you can’t even begin to explain why he’s wrong because that would be deconstructing decades of misinformation and ignorance so you just brush it off and say okay.
Boomer: Kids nowadays are so allergic back in my day we just ate bees and wiped our asses with poison ivy.
Non-boomer: Ok boomer”
According to the New York Times, merchandisers are cashing in on Gen-Z’s frustration with older generations. The phrase “OK boomer” is now emblazoned on memes, merchandise and remixed reaction videos, as Gen-Z revolts against rising inequality, unaffordable college tuition and the climate crisis. This “digital equivalent of an eye roll” is so potent that one activist has raked in about $10,000 merchandising the phrase—an entrepreneurial move that would impress even boomers.
College athletes may be paid: NCAA
The NCAA has started to get the ball rolling on compensation for college athletes. The association’s board of governors voted unanimously to give students “the opportunity to benefit from the use of their name, image and likeness” and directed its divisions to revise bylaws accordingly. The move follows the adoption of a law in California last month allowing college athletes to hire agents and earn endorsement money.
The NCAA cleared the way for college athletes to begin profiting from their name, image and likeness on Tuesday, a landmark decision that could dramatically alter the economics of college sports.
The move comes amid growing pressure from legislators, a month after California passed a law requiring schools in the state to allow college athletes to earn endorsement money—and represents a stark shift in policy.
In a concession the NCAA had long resisted, the organization’s governing board directed its three divisions to immediately consider changing the rules governing, such as benefits for athletes, and to make any such changes no later than January 2021.