MORE BRANDS, INCLUDING BEN & JERRY’S AND EDDIE BAUER, JOIN FACEBOOK BOYCOTT

MORE BRANDS, INCLUDING BEN & JERRY’S AND EDDIE BAUER, JOIN FACEBOOK BOYCOTT
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Though July is typically a busy season for Ben & Jerry’s and Eddie Bauer, consumers won’t find the brands on Facebook that month. On Tuesday, both companies said they were joining the boycott against Facebook and Instagram, voicing their support for the “Stop the Hate for Profit” campaign.

Late Tuesday, Ben & Jerry’s said it was pausing its Facebook ads “to stop its platform from being used to spread and amplify racism and hate.” Ben & Jerry’s is owned by Unilever, which has a number of Facebook advertisers in its portfolio, including Lipton, Dove, Hellmann’s and Axe. Unilever has not endorsed a Facebook boycott at the corporate level.

Ben & Jerry’s announced its pause on Facebook, adding “THIS IS NOT A PAID POST” before the listing.

Source: AdAge

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