Soon you might be shopping by appointment at the mall.
One of the biggest retail shopping center owners in the U.S., Unibail-Rodamco-Westfield, is preparing to reopen its properties across the country in phases, with a slew of new initiatives to try to help visitors, retailers and restaurant operators feel safe during the coronavirus pandemic.
Visitors to URW’s malls will now be able to make an appointment via Westfield’s mobile app to visit a specific retailer’s store. They also will be able to check how many people are in a mall, at any given time, on the web so that they can plan a trip around less-crowded periods. Shoppers also can use designated curbside parking spots at the mall to pick up online orders or buy a quick bite from an eatery in the food court via DoorDash or Uber Eats.
“Our view is this crisis has not invented anything, but just accelerated us … five years ahead,” URW Chief Marketing Officer Ghadi Hobeika said in an interview.