Major streaming services including Spotify, Apple Music, Amazon Music, and YouTube Music have pledged their support for Blackout Tuesday (also called “Black Out Tuesday”) with special playlists, moments of silence, and social media blackouts. The campaign is aimed at protesting police violence and racism as well as honoring George Floyd, whose death at the hands of police has sparked universal outcry and demonstrations in US cities and around the world.
Spotify will add an 8 minute and 46-second moment of silence to select playlists and podcasts on the platform. The length of the moment of silence is equal to the amount of time former Minneapolis police officer Derek Chauvin pinned Floyd down by the neck with his knee, resulting in Floyd’s death.
Apple Music’s regular Beats 1 radio programming has been cancelled 9to5Mac reports, and it is instead promoting a streaming station that celebrates music produced by black artists. Its regular recommendation and radio tabs are showing a single playlist called “For Us, By Us.” There’s also a full page takeover that’s being shown to some users, featuring a message of support for the protest movement. However, users can still access their music libraries and Apple Music catalog as normal.
Amazon Music also tweeted in support of the movement, adding that it will be pausing all social media for the day. YouTube Music issued a tweet of support from its official account. YouTube previously pledged to donate $1 million to the Center for Policing Equity.
Source: The Verge