With so much work coming our way every day, Steve Jobs calls us back to the basics.
One may think that Jobs juggled lots of massive projects at once to reach the pinnacle of success. But he actually credited much of his success to one word: focus. At the 1997 Apple Worldwide Developers Conference, Jobs shared this brilliant piece of advice:
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done.”
Business should not be confused for busyness. As our productivity increases, and we spread ourselves thin in an attempt to accomplish all our goals, Steve Jobs had a different approach. He said, “Innovation is saying no to 1,000 things. You have to pick carefully.”