Dana Cavalea says it’s a lot tougher to coach CEOs than World Series champions like Alex Rodriguez and Deter Jeter.
″[CEOs] are usually less open upfront and are used to doing the ‘leadership’ more than being coached,” Cavalea, the New York Yankees’ former director of strength and conditioning tells CNBC Make It.
Cavalea spent 12 years with the Yankees franchise, seven of those years as the director, where he would oversee all aspects of the players’ performance.
“I would ensure all players were ready to play physically and mentally each day,” he says, which meant Cavalea would have to custom design training plans for close to 25 players who made the Yankees roster each year.
“Now I approach the CEOs and executives that I advise the same way,” he says. “I also keep my roster about the same size at 25.”
Cavalea began coaching business executives like CEOs and hedge fund managers in addition to athletes when his contract ended with the Yankees in 2014.
“I started working with CEOs that actually saw themselves as being as competitive as athletes. At first, they just started asking me simple questions as to how they can improve their performance. Then they wanted to be their personal coach,” he says, “figuring, that if I worked with Jeter, I’m good enough to help them.”
Over the last six years, Cavalea says he has coached more than 250 executives at companies like Wells Fargo, Deloitte, Steiner Sports, Letgo and Taboola. For private coaching, Cavalea says he charges upwards of $25,000 a year.