The highly-anticipated PBS Frontline documentary about Amazon’s historic 25-year ascension aired Tuesday evening. The two-hour episode, Amazon Empire: The Rise and Reign of Jeff Bezos, resulted from a year-long examination of the company’s impact on society.
At every turn, Frontline uses facts, public records, and interviews with former insiders to question and in some cases debunk Amazon’s time-worn responses to its critics related to issues such as worker treatment, privacy, and antitrust.
“Everything that is admirable about Amazon is also something that we should fear about it,” Franklin Foer, staff writer at The Atlantic, says at the outset of the episode.
The documentary serves as a reminder of Amazon’s influence, spanning retail, cloud computing, digital media, advertising, logistics, and perhaps much more in the future, based on its current trajectory.
“Once you start connecting the dots, you see that Amazon is building all of the invisible infrastructures for our futures,” says Amy Webb, CEO of Future Today Institute, on the episode.