(Reuters) – Twitter Inc (TWTR.N) pulled in $1 billion in quarterly revenue for the first time, beating expectations as efforts to make its platform more user-friendly brought in more people.
The company’s shares rose 6% in premarket trading.
Twitter recorded most of its revenue growth in the United States, a major market where the company will this year face scrutiny over its efforts to tackle misinformation around the presidential election in November.
The company has continued its efforts to boost sign-ups through measures such as allowing people to follow topics, and by trying to clean up abusive content. Late last year, it launched a feature for users to hide certain replies on their tweets.
Twitter has also focused on relevant content and notifications, which boosted average monetizable daily active users (mDAU) or user who see ads when logged in through twitter.com or Twitter applications.
That metric rose to 152 million in the fourth quarter from 126 million a year earlier, beating the average analyst expectation of 147.5 million, according to IBES data from Refinitiv.
The company’s quarterly revenue rose 11% from a year earlier to $1.01 billion, also beating the expectation of $996.7 million. Total advertising revenue was $885 million, an increase of 12% year-over-year.
The company, however, forecast first-quarter revenue between $825 million and $885 million, largely below the Wall Street estimate of $872.6 million.