When was the last time you watched A Bronx Tale?
It’d been at least 10 years for me, but I threw it on the other day while I was packing boxes to move uptown. It’s brilliant. If you haven’t seen it, it’s a coming-of-age movie about a kid growing up in the Bronx.
The kid, Colagero, has two options: the straight-and-narrow path his father (Robert De Niro), a bus driver, has taken, or a life in the mafia. His dad senses he’s going the wrong direction and delivers a line I haven’t been able to shake. “The saddest thing in life is wasted talent.”
You should start a company in 2020 for a lot of reasons, but Robert De Niro gives you the best one. You’ve got the talent and the opportunity to do something great. I’ll give you a framework and tactics to realize that potential.
But first, let’s talk about the mental side of starting something: the reasons you’re dragging your feet on your startup ideas in the first place.